In 2012, Knobbe Martens, an AmLaw 150 firm focused on all aspects of intellectual property law, had no presence on social media. We had squatted our name like good lawyers do, but it was a blank canvas. Coming out of a website re-launch, the Marketing department was able to obtain approval to use social media on behalf of the firm, but only to re-post content available on the website. Three years later, each platform used has a distinct purpose, there is a collaborative team posting content using Hootsuite, engagement with organizations, clients and employees, business development training sessions focused on LinkedIn, and lawyers sharing via ClearView Social. In this session, learn the steps we took to change the outlook of social media at our firm, the strategy and implementation and tips for success.

Wright Ford Young & Co. is an accounting firm located in Irvine, CA. I presented on why LinkedIn was an important tool for business development, the basics of updating your LinkedIn profile, LinkedIn publishing, advanced searching, pros/cons of LinkedIn Premium, and 5 tips for increased visibility.

Are social media platforms making their way into your marketing duties? Law firms are quickly realizing that social media is trend that’s here to stay, and they are allotting resources to keep their social media presence active. In this webinar, we will discuss how to create a social media strategy, sustain its growth, and tips to be efficient.

I presented to the UCLA Bruin Professionals – Orange County Chapter Alumni group on how to leverage LinkedIn for business development. The audience was made up of real estate professionals, financial advisors, lawyers, and other professionals in the Orange County area.

Do you find it difficult to constantly remember tracking your statistics from Twitter followers, to SlideShare views, to your website traffic? Looking for free or low-cost tools in tracking important statistics relating to your digital marketing efforts? In this session, learn a variety of tools that will help you grab website statistics and social media trackers in a time-efficient manner.

I presented the content marketing tool SlideShare during this power demo and how it is an effective way to feature presentations.

Whether you’re an attorney or a legal marketing professional, one common struggle is just trying to determine which marketing activity is best for your time and resources. One approach: consider your personality (or, if you’re a legal marketer: consider the personalities of the attorneys with whom you work).

The good news is that there is at least one type of marketing activity out there that will fit your distinct approach to things, so don’t feel discouraged if a particular undertaking doesn’t work out. Attorneys: start to understand what interests you and go for it. Legal marketers: tailor your marketing tools and coaching to individual attorneys.

Recap of “How Top U.S. and U.K. Law Firms Rank in their Use of Social Technology” from the 2015 LMA Annual Conference.

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The best lesson I have learned when it comes to the saying “content is king” is to find creative ways to repurpose content that already exists. Attorneys are continually giving presentations at conferences, events and seminars, and luckily there is a way to make sure their PowerPoint presentations are easily viewable online as well as indexed by search engines: SlideShare.

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Recap of the Rainmaker Panel hosted by the LMA Southern California Chapter

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Craig Brown, Principal Consultant at LawVision Group, and former LMA Southern California Programs Chair, presented “From Sherpa to Guide – Driving Revenue through Sales Coaching” for legal marketing professionals in both Orange County and San Diego in mid-March.

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Talk about engaging, clever and brilliant. Deb Knupp of Akina Corporation started off 2014 with a bang at the LMA Southern California Chapter’s January event “Top 10 Trends of Law Firm Business Development.” With over 50 LMA, OC-ALA, and OCBA members in attendance, Deb addressed 10 important trends legal marketing professionals should keep in mind this year.

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