As a first-time attendee of the LSSO RainDance Conference this year, I was extremely impressed with the high-value content, engaging speakers and intimate networking opportunities. I was a sponge ready to absorb as much guidance as possible. Day One brought a successful author Dr. Jeffrey Kaplan, RFP best practices, differentiating your law firm using competitive intelligence, the power of storytelling,…
Lawyers definitely struggle with embracing technology. Business is traditionally considered to be based on relationships and networking, so there is skepticism about investing time and money into digital marketing. My goal is to show attorneys how their digital presence can bring a unique perspective to their personal brand. Each attorney has a focused practice area and/or an industry they feel…