About Sheenika Shah Gandhi

My name is Sheenika Shah Gandhi and I look forward to building a relationship with you through my experience as an in-house legal marketing and business development professional.

3 years of law school, 3 months of bar prep, and 3 days of the California bar exam later, I finally figured out that my main passion was to combine law, business, and technology and started off my career as a Digital Marketing Specialist. I implemented successful technology and marketing projects at Knobbe Martens, one of the largest intellectual property law firms (AmLaw 150 firm) in the U.S.

In January 2017, I decided to expand my knowledge base and challenge myself by accepting a position as the Director of Marketing at Payne & Fears LLP, a regional litigation firm with 50 attorneys focused on labor and employment, business litigation and insurance coverage litigation.

In July 2019, I started as the Director of Marketing at Greenberg Glusker LLP, a single-office, full-service firm located in Los Angeles, CA. With over 100 attorneys, I executed public relation strategies, business development coaching and strong operations. In May 2023, I was promoted to Chief Marketing Officer.

I have participated as a speaker and attendee at the Legal Marketing Association (LMA) Technology Conference and given internal and external trainings on the importance of LinkedIn. I have been an attendee for the Legal Sales and Service Organization (LSSO)’s RainDance Conference to hone my skills in business development, sales and service. Since 2012, I have been an active volunteer for LMA, including Chair of the Southern California Local Steering Committee and Co-Chair of the Solo/Small Team Shared Interest Group (SIG). Outside of legal marketing, I actively participate in a religious non-profit and have held various leadership roles since 2008.

I am taking my love of helping professionals expand their personal brand to the digital world, to well, the digital world! I hope you find these blog posts helpful in your daily, weekly and/or monthly business development growth. My focus for this blog is to provide useful, “go back to my desk and implement now” tips. We’re ditching theory and focusing on real-life examples to ensure that your online presence is reflective of YOU.

I have assisted with social media strategies and campaigns for the following industries:

• Legal
• Accounting
• Non-profit (religious, trade associations, alumni groups, local elections)
• Education (university, admissions consultants)

For speaking opportunities, consulting services or just to say hello, please email sheenikashah@gmail.com.